What exactly is SEO or Search Engine Optimization and how does
it impact your online presence? In it's simplest definition, it's
basically the process of first selecting the most appropriate keyword(s)
or keyword phrases you want your website or webpage to be recognized
for, then subsequently structuring your website or pages so that this
particular keyword phrase will ultimately appear in the search results
if and when someone searches for that particular phrase. Confused?
Hopefully this will make a little more sense as you read on.
The "essence" of SEO involves fine tuning or optimizing your website content (the text that is contained within your website's pages) along with the HTML and "Meta Tag" coding that doesn't necessarily appear for humans, but is fundamentally important to what your browser sees and how it interprets your content - this is called on-page SEO. It also involves an appropriate link strategy or methodology of applying anchor text links from pages within your site as well as links to and from other external sites which is called OFF-page SEO. The more links to your website from other relevant and topically related external sources, the more authority your site is considered to have for that topic.
The most popular search engines are obviously Google, Yahoo, MSN Search and AOL and there are a ton of other 2nd tier search engines as well (like 7search, searchfeed, enhance, kanoodle, to name just a few). Each and every one of these search engines protect their methods and ranking algorithms very highly as they obviously don't want to let out their secrets to people who might use this knowledge to "game" the search engines. It is in the absolute best interests of every search engine to always provide the most relevant information as possible when someone uses their search engine to look for information. Imagine if you used a search engine and no matter what term you searched for, you were presented with non-relevant junk. You'd likely never use that search engine again!
Having said that, every search engine takes into account a vast array of factors when determining what sites or pages appear at the top of their search engine listings. These factors and the weight each carries are in a constant state of flux - continually striving to improve their listing results. These algorithms differ so greatly between each search engine that often a webpage that ranks #1 in one particular search engine may rank #200 in another search engine.
Contrary to popular belief, new content or websites don't need to be "submitted" to search engines in order to be listed. One single back link from an already well established site will prompt the search engines to visit the new site and begin to spider or examine its entire contents if structured properly. If no external links are present, it could take a few weeks or even months from the time a site is created for the main search engine spiders to commence visiting and indexing the new site. So, it definitely pays to have links to your new web property from other already established sites which are already being spidered. The higher the authority of the site you are getting a link from, the more weight that link carries, and the quicker you'll get indexed.
If all this doesn't make any sense at all and you have no ideas what the best keywords are to target for your particular website, there are TONS of 3rd party companies out there who would be more than happy to help you out, myself included.
Seeking for search engine marketing company that improves your search engine ranking? Look for Dougles Chan - The Search Engine Guru.
The "essence" of SEO involves fine tuning or optimizing your website content (the text that is contained within your website's pages) along with the HTML and "Meta Tag" coding that doesn't necessarily appear for humans, but is fundamentally important to what your browser sees and how it interprets your content - this is called on-page SEO. It also involves an appropriate link strategy or methodology of applying anchor text links from pages within your site as well as links to and from other external sites which is called OFF-page SEO. The more links to your website from other relevant and topically related external sources, the more authority your site is considered to have for that topic.
The most popular search engines are obviously Google, Yahoo, MSN Search and AOL and there are a ton of other 2nd tier search engines as well (like 7search, searchfeed, enhance, kanoodle, to name just a few). Each and every one of these search engines protect their methods and ranking algorithms very highly as they obviously don't want to let out their secrets to people who might use this knowledge to "game" the search engines. It is in the absolute best interests of every search engine to always provide the most relevant information as possible when someone uses their search engine to look for information. Imagine if you used a search engine and no matter what term you searched for, you were presented with non-relevant junk. You'd likely never use that search engine again!
Having said that, every search engine takes into account a vast array of factors when determining what sites or pages appear at the top of their search engine listings. These factors and the weight each carries are in a constant state of flux - continually striving to improve their listing results. These algorithms differ so greatly between each search engine that often a webpage that ranks #1 in one particular search engine may rank #200 in another search engine.
Contrary to popular belief, new content or websites don't need to be "submitted" to search engines in order to be listed. One single back link from an already well established site will prompt the search engines to visit the new site and begin to spider or examine its entire contents if structured properly. If no external links are present, it could take a few weeks or even months from the time a site is created for the main search engine spiders to commence visiting and indexing the new site. So, it definitely pays to have links to your new web property from other already established sites which are already being spidered. The higher the authority of the site you are getting a link from, the more weight that link carries, and the quicker you'll get indexed.
If all this doesn't make any sense at all and you have no ideas what the best keywords are to target for your particular website, there are TONS of 3rd party companies out there who would be more than happy to help you out, myself included.
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